Valcucine renews partnership with Eataly now opening in Boston

Valcucine continues its partnership with Eataly, the world's biggest marketplace for high quality food and drink, which is launching its new outpost in Boston.

The School Valcucine at Eataly Boston

On November 19, Oscar and Nicola Farinetti, Eataly's founder and creator and Eataly United States' CEO respectively, hosted a tour of the new interactive space, alongside renowned American chef and leading expert on the history and culture of Italian cuisine Mario Batali; the trio accompanied guests to the heart of Eataly Boston and the Cooking School designed by Valcucine.

The School, headed by Emmy Award winning television host and best-selling cookbook author Lidia Bastianich, who has been a point of reference for the divulgation of Italian gastronomic culture in the States for three decades, will host cooking classes for aficionados and experts of Italian food.

The Boston collaboration between Valcucine and Eataly follows recent openings of Eataly Milano Smeraldo and Eataly Munich. Valcucine will also set up shop on the West Coast of US, with the opening of Eataly Los Angeles, while in Europe Eataly Copenhagen has just been launched.

With these new outlets in cities that really appreciate Italian style the partnership between Valcucine and Eataly is strengthened even more.

“Valcucine and Eataly are two leading Italian brands and Made in Italy ambassadors in strategic, vibrant markets, such as United States and Denmark, where Copenhagen is increasingly becoming a must-see food and design destination”.

Oscar Farinetti, Eataly's founder and creator, said: “Eataly has chosen Valcucine because it focuses on quality, innovation and sustainability. Eataly and Valcucine share the same values and are the embodiment of Italian excellence”.

Genius Loci with New Logica System

The Boston outlet is the fourth Eataly store in America, located at “The Pru” (Prudential Center, 800 Boylston Street) in Back Bay, a neighborhood characterised by Victorian architecture and high-end shopping. Almost 45,000 sq ft spread over three floors will be dedicated to shopping, tasting and teaching, all under Eataly's slogan: “Eat better, live better”.

Valcucine supports this message with its collections. Every kitchen is designed by focusing on individuals and their well-being, with the aim of creating products that contribute to the enjoyment of everyday life.

The company has an on-going investment programme supporting research and innovation around shapes and materials that make cooking an extraordinary experience. Valcucine designs timeless kitchens that can accompany its clients throughout their life, unaffected by trends.

Eataly Boston will open its doors to the public on November 29.

Inaugura la nuova Scuola di Cucina Valcucine a Eataly Boston