Wrapping up Architectural Scenarios: photos and highlights from Milan Design Week 2024

During Milan Design Week 2024, our Milan flagship store underwent a transformation into a stage where kitchen collections were presented in an entirely new light. Through a series of kaleidoscopic architectural scenarios, the infinite compositional flexibility of Valcucine was explored, engaging with different architectures, cultures, and styles.

The event, titled Architectural Scenarios, celebrated the integration of kitchens with architecture, giving life to a unique exhibition that saw the participation of renowned architecture and interior design studios such as i29, ARRCC, and Neri&Hu, increasing the interest of numerous architecture and interior design firms and professionals from around the world.

^{Riciclantica Outline | Architectural Scenario by i29}

The success of the event was remarkable both in terms of visitors, likely the edition with the highest number of attendees in our showroom, and in terms of appreciation.
Many visitors had the opportunity to admire the exhibited creations, demonstrating a strong interest in the innovative content presented and the design of Valcucine kitchens.

Among the main recognitions, Architectural Scenarios was selected as one of the top 10 projects shortlisted for the Special Communication Mention at the Fuorisalone Award 2024.

^{Artematica with New Logica | Architectural Scenario by Neri&Hu}

The Special Mention of the Fuorisalone Award 2024 aim to select and promote projects, events, and content relevant to Design, qualitatively innovative and rich in meaning. Architectural Scenarios was recognized as an event aimed at elevating the theme of Project Culture, which does not necessarily manifest itself in its physical and aesthetic expression, but in its deeper content, generating value and offering alternative and increasingly innovative visions.

The event was made possible thanks to the fundamental contribution of important partners in the realization of the scenarios such as Rakumba, OKHA, De La Espada, HD Surface, Gianluca Migliorino, DMM and CC-tapis, our premium appliance partners such as Miele, AEG, V-Zug, Gaggenau, Siemens, WMF and Quooker, and the partners who brightened our days with you in Milan such as Illy, San Pellegrino, and Contadi Castaldi.

Aware that Architectural Scenarios was not just a moment of sharing but marked a turning point in the field of retail and interior design, inspiring new ideas and reflections in the sector, we renew the invitation to Milan Design Week 2025 from April 7th to 15th!

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