During the workshop, the students, divided into groups and guided by the mentorship of Aoi Hasegawa, Programme Leader of Domus Academy, and by the Project Leaders Marina Baracs and Laura Micalizzi, discussed the exploration of new retail context – inspired by Valcucine’s product and philosophy.

Domus Academy’s work introduces the showroom space conceived as a multifunctional place for displaying products through an emotional impact.

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In collaboration with
Domus Academy
Below you can find the other two contests:

1. “The customisation of the Genius Loci drawer. The craft technique of Murano glass“

Students attending the Design Course in the Pordenone branch of ISIA Roma (in collaboration with MUVE, Foundation of Civic Museums in Venice, and the Graphic Design and Communications students of the Abate Zanette Technical and Technological Institute) have imagined new ways of customising the drawer of the Genius Loci collection, inspired by the glass manufacturing tradition of Murano.

Thus, Genius Loci confirms itself as a means of enhancing the type of craftsmanship Italian culture was – and continues to be – famous for by wisely managing values, techniques and aesthetics.

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Domus Academy

2. “New living scenarios and emotion impact. Design of Interior Spaces”

Exploration by the students of the Master in Interior & Living course of Domus Academy towards new living interior scenarios inspired by the Valcucine product and philosophy.

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Voting for the contest will be possible from the 24th of March till the 23rd of April. Winners will be announced at the end of the Milan Design Week 2023!