BeNice Holding acquires majority stake in Valcucine
BeNice Holding has acquired a majority stake in Valcucine with the aim of accelerating its development and creating synergies focused on innovation, quality, and sustainability.
Founded in 1993 by Lauro Buoro, BeNice Holding Spa has announced the acquisition of a majority stake in Valcucine Spa.
This transaction highlights BeNice Holding's strategic commitment to promoting and investing in the growth of excellence within the region, a hallmark of Made in Italy. With Valcucine's inclusion, the holding strengthens its presence in the design sector, which reflects Lauro Buoro's personal passion and has been the core of his entrepreneurial journey for over thirty years.
“Valcucine is not only a historic brand from the region and a company with renowned international prestige. The company embodies the values of innovation, quality, and sustainability that drive BeNice. This acquisition is an important step in our project, aimed at combining know-how and innovation with a clear goal: to improve quality of life through spaces designed for people's well-being.”
–Lauro Buoro, President and CEO of BeNice Holding Spa.
This integration marks the beginning of a new phase for Valcucine, and our commitment to creating harmonious spaces aligns perfectly with BeNice's vision. The acquisition will open significant synergies, allowing us to accelerate the journey we've embarked upon in recent years, supporting our international growth while consolidating BeNice's global presence in the design and lifestyle sectors.
Founder and designer Gabriele Centazzo will remain part of the new company structure. His philosophy, which has allowed us to stand out worldwide, will continue to inspire us, ensuring continuity oriented towards the future of our brand.
“This is a very important operation, which will allow us to accelerate what we have set in motion over recent years in terms of market, brand, and product development,” commented Maurizio Vianello, CEO of Valcucine Spa. “I firmly believe that this new governance will enable us to tackle new challenges with an even broader and more ambitious vision.”
The transaction confirms the role of Friulia, which joined Valcucine's share capital at the end of 2019 and will continue to support the company's growth into the future.
“We are pleased to continue accompanying Valcucine on its development journey,” said Federica Seganti, President of Friulia. “After over four years of growth, during which Valcucine has proven its ability to play a leading role in its sector, we will continue our mission, which has always been to support the most innovative regional companies, and we will stand alongside BeNice, the majority shareholder, in Valcucine's projects to strengthen its position in high-end foreign markets.”
As part of the same transaction, Nemo Group will take control of FontanaArte and Driade, iconic brands previously part of BeNice Holding.
