Valcucine tops the Instagram Page Performance Index ranking among top design brands
In the ever-evolving landscape of social media, Instagram stands out as a dynamic platform where top design brands can showcase their identities, engage with audiences, and drive growth. As brands vie for attention in this crowded space, metrics that accurately capture their performance become invaluable.
Accordingly to Fanpage Karma, one such metric is the Page Performance Index (PPI), a composite score that reflects the overall health and effectiveness of an Instagram profile. Our recent analysis of several prominent brands reveals intriguing insights into what makes a brand successful on Instagram.
Leading the premium design brands pack with the highest Page Performance Index on Instagram over the last 365 days is Valcucine!
Our brand's performance underscores a well-rounded strategy that excels in follower growth, post interaction rates, and consistent engagement. Valcucine's ability to maintain a balanced approach across these key metrics highlights the importance of not just gaining followers but actively engaging with them through meaningful content. The brand's success serves as a benchmark for others aspiring to elevate their Instagram presence.
| Ranking | Brand | PPI |
|---|---|---|
| 1 | Valcucine | 11,0% |
| 2 | Edra | 10,0% |
| 3 | Cattelan Italia | 10,0% |
| 4 | Baxter | 10,0% |
| 5 | Arclinea | 9,0% |
| 6 | Davide Groppi | 9,0% |
| 7 | Bonaldo | 9,0% |
| 8 | Cappellini | 9,0% |
| 9 | Cassina | 9,0% |
| 10 | Louis Poulsen | 8,0% |
| 11 | Poggenpohl | 7,0% |
| 12 | Carl Hansen Søn | 7,0% |
| 13 | Giorgetti | 7,0% |
| 14 | Tradition | 7,0% |
| 15 | Porada | 7,0% |
| 16 | Meridiani | 6,0% |
| 17 | Desalto Spa | 6,0% |
| 18 | Poltrona Frau | 6,0% |
| 19 | bulthaup | 6,0% |
| 20 | Lema | 6,0% |
| 21 | Maxalto | 5,0% |
| 22 | Boffi | 5,0% |
| 23 | Kartell | 5,0% |
| 24 | Fritz Hansen | 5,0% |
| 25 | vitra | 5,0% |
| 26 | Lago | 5,0% |
| 27 | Flexform | 5,0% |
| 28 | MolteniC | 5,0% |
| 29 | Henge | 5,0% |
| 30 | Porro | 5,0% |
| 31 | Poliform | 5,0% |
| 32 | Knoll | 4,0% |
| 33 | Living Divani | 4,0% |
| 34 | Artemide | 4,0% |
| 35 | B&B Italia | 4,0% |
| 36 | MDF Italia | 3,0% |
| 37 | Leicht | 3,0% |
| 38 | Zanotta | 3,0% |
| 39 | De Padova | 3,0% |
| 40 | Vipp | 3,0% |
| 41 | Lapalma Design | 3,0% |
| 42 | Minotti | 3,0% |
| 43 | Magis | 3,0% |
| 44 | FontanaArte | 2,0% |
| 45 | Moooi | 2,0% |
| 46 | Moroso | 2,0% |
| 47 | Tom Dixon | 2,0% |
| 48 | Arper | 1,0% |
| 49 | Foscarini | 1,0% |
| 50 | Driade | 1,0% |
Source: Fanpage Karma
Congratulations also to Edra, Baxter, and Cattelan Italia, who closely follow, demonstrating important performances that reflect solid growth in followers and engagement rates. Edra shows significant interaction rates per post, suggesting that its content is appreciated by its audience. The consistent posting schedule of Cattelan Italia strengthens its position as a strong “competitor” in the Instagram arena. Baxter, on the other hand, shows an excellent balance between comparative PPI and the number of fans.
Valcucine is not among the brands with the highest number of followers, a ranking dominated by brands not in the kitchen industry such as Vitra, Fritz Hansen, Tom Dixon, B&B Italia, Kartell, Knoll, and Louis Poulsen. Anyway, a high follower count, while important, is not the sole determinant of Instagram success. Brands need to focus on fostering genuine interactions and maintaining a steady stream of engaging content.
The Page Performance Index serves as a comprehensive indicator, encompassing various facets of Instagram activity that contribute to a brand's overall impact.
Moreover, brands must stay attuned to their audience's preferences and behaviors, continuously adapting their strategies to meet evolving expectations. By prioritizing engagement and content quality, top design brands can build loyal communities that not only follow but also actively participate in their Instagram journeys.
In conclusion, the Page Performance Index provides a valuable lens through which brands can evaluate and enhance their Instagram strategies. As illustrated by our performance, the key to success lies in a balanced and holistic approach to follower growth, engagement, and content quality.
