i29_Valcucine Milan Design Week 2024

Valcucine and i29: An exclusive interview at

During , we had the pleasure of hosting the installation by the Dutch design studio i29 at our Milan flagship store for the Architectural Scenarios exhibition. The event highlighted the integration of our program within i29's architectural context, creating an immersive experience that captivated visitors.

During the Design Week, we interviewed i29 about their participation and their interpretation of Valcucine . The Dutch studio explained how they built a spatial installation inspired by a specific detail of the Valcucine kitchen:

“We integrated the Valcucine kitchen into the architectural scenario by creating a spatial installation inspired by a specific kitchen detail. In this case, it was the corner detail, expressing sophistication and attention to detail.”

The craftsmanship and attention to detail in Valcucine made a strong impression on i29.

“What impressed us most about Valcucine kitchens was the craftsmanship, the attention to detail, and the flexibility in kitchen design,” they commented.

These qualities perfectly align with i29's design philosophy, which seeks luxury and sustainability in their .

i29 shared their approach to sustainability and design, emphasizing the importance of natural materials and European craftsmanship:

“As i29, we seek luxury and sustainability in our projects. To integrate them, we follow a strategy of pursuing natural beauty because we believe that natural materials are always fashionable and always good, ensuring longevity.”

The studio also highlighted the value of craftsmanship: We are also very attentive to craftsmanship. Europe has a long tradition of artisans, providing high-quality work that ensures durability.”

Finally, i29 spoke about the importance of intelligent design, a principle they share with Valcucine. In every , the studio strives to design intelligently so that the projects remain functional, adaptable, and long-lasting.

Have a look to the interview!

The interview with i29 revealed a deep synergy between the Dutch studio and Valcucine, both committed to creating sustainable luxury spaces that combine natural beauty, craftsmanship, and intelligent design. This collaboration enriched the experience, demonstrating how innovative design and artisanal excellence can converge to create unique and captivating architectural scenarios.

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