Interview with ARRCC: synergy and innovation with Valcucine during Milan Design Week 2024
During Milan Design Week 2024, we had the pleasure of interviewing the ARRCC team about their installation in our Architectural Scenarios space. Integrating our kitchens into their interior design project was a stimulating and rewarding challenge. Their main goal? To create a perfect synergy between the aesthetics of both brands. ARRCC skillfully celebrated our compositions, highlighting all the fundamental features while simultaneously fostering a sense of belonging in the entire environment.
Attention to detail and aesthetic synergy
“Our priority was attention to detail. Every element of our scenario was designed to complement Valcucine kitchens, enhancing them. This philosophy is reflected in the meticulous care we took in considering every line, material, and finish. The synergy between our design and Valcucine kitchens was achieved through a harmonious combination of shapes, colors, and textures, allowing both elements to stand out without competing.” say Jon Case and Ryan Olivier, designers at ARRCC, on the theme of aesthetic synergy.
Collaboration and customization
“Working with a renowned Italian design brand like Valcucine was extremely impressive and inspiring for our team.”
Their vast experience and ability to customize products according to designers' needs allowed us to explore new creative possibilities. ARRCC's installation provided an opportunity to play with incredible forms and use our current collections, while also showcasing ARRCC's unique interior design signature.
“The customization possibilities suggested by Valcucine greatly inspired us, allowing us to create spaces that are both functional and aesthetically extraordinary,” ARRCC says.
Investing in sustainable design
A fundamental part of ARRCC's design philosophy is investing in quality products. ARRCC firmly believes that choosing high-quality materials not only contributes to the longevity of products but also offers a sustainable design lifestyle. Incorporating these elements into their kitchen projects is not just about aesthetics, but also about environmental responsibility and durability.
“In our industry, sustainability has become an essential aspect. As designers, we have the responsibility to ensure that all materials and aspects of our design consider environmental impact. This approach not only meets the needs of our more conscious clients but also contributes to a more sustainable future. Choosing eco-friendly materials and designing spaces that reduce environmental impact have become fundamental pillars of our work.”
Watch the entire interview with ARRCC
ARRCC's installation in Architectural Scenarios was an enriching experience that required particular attention to detail and creative collaboration. Their design philosophy aligns perfectly with Valcucine's commitment to quality and sustainability, creating spaces that celebrate the aesthetics and functionality of kitchens while promoting a responsible and enduring lifestyle.
In the end, this synergy has created environments that are as beautiful as they are sustainable, reflecting the shared values of both brands.
