Valcucine renews Eataly partnership
Valcucine already present at Eataly Milano Smeraldo fine food complex, continues its relationship in the new store in Munich, opened on November 26.
This is the first step in a long-term partnership that will see Valcucine involved in future openings of Eataly in Boston and Los Angeles.
The partnership between Valcucine and Eataly is based on common values – a caring, aware attitude towards the client, always putting quality first.
As Oscar Farinetti said “Eataly chose Valcucine 'cause is quality, innovation , simplicity and wellbeing. Common values of two great Italian companies”.
The Valcucine Cooking School presents a regular series of courses and educational initiatives, featuring some of the company's top products – the Artematica kitchen with its New Logica System, the equipped back panel providing revolutionary ergonomic storage and opening solutions.
Artematica embodies high technology, simplicity of form and pure, essential lines. It is available in several versions – here it is offered in the Vitrum version.
The Munich store at Blumenstrasse 4-6 is the first in Europe. It is located inside the historic Schrannenhalle market and covers 4,600 square metres. Two floors and two galleries will be dedicated to buying, tasting and training in line with the distinctive Eataly ethos of “Eat better, live better.”
The Valcucine collections embody this message, focusing on individuals and their well-being by stimulating the senses with extraordinary experiences. The quality and ergonomics of the kitchens are designed to accompany and enhance life's everyday pleasures. The company is known throughout the world for its constant commitment to materials research and innovation by creating timeless kitchens that remain unaffected by trends and are made to last generations.
Eataly wants each new store to reflect a conceptual theme, which in this case is sustainable mobility (Munich has the highest number of bicycles per capita of any German city). This reflects the Valcucine philosophy, which has focused on environmental issues for over thirty years by developing innovative, functional products where the concept of sustainability lies at the heart of the design.
Some of the furniture inside the store was provided by Driade – the Pip-e chairs (designed by Philippe Starck) in the Cooking School interior, the White Snow Agadir tableware collection (designed by Antonia Astori with decoration by Paola Navone) for Adriatico, Lucio Pompili's Mari e Monti Restaurant and the stools in the Wine and Beer tasting area.
