The 2011 “Prize of Prizes for Innovation” goes to GABRIELE CENTAZZO, the soul of Valcucine

We are glad to announce that Gabriele Centazzo, president of Valcucine receives the “Premio dei Premi per l'Innovazione” selected from the ADI Design Index 2010 “for the social and ecological awareness with which Valcucine, a company that expresses a business culture based on ethics, environmental friendliness and innovation, has been managed since the eighties .
The prize has been given to this commitment as an example for businessmen and designers to the aim of encouraging attention to sustainability as a method to be adopted, together with formal and functional research, in planning and producing design products.” The privileged location for the prize-giving ceremony is the Quirinal Palace where the prize will be awarded personally by the President of the Italian Republic Giorgio Napolitano. This prestigious prize, established by the Ministry of public administration and innovation, is aimed at sustaining business initiatives in many sectors, rewarding creative activities so that a culture of change and innovation can be developed in our country. The Italian Minister of Public Administration and Innovation, Renato Brunetta, has listed ADI amongst the reference associations for the Prize because of the value of the selections made by the Compasso d'Oro, that has been promoting Italian design for over 50 years, putting the innovative qualities of the project and of the product to the fore.

For us, the “Premio dei Premi” is the crowning achievement at the end of a thirty-year long path paved with genius and passion: an important award for a manufacturing company whose profit is, above all, the consequence of an ethical and cultural process. We have always been guided by Nature that inspires the potentials to be expressed as well as the limits to be respected. Our design is an “intellectual” one in which aesthetics and plenty of creativity go hand-in-hand and in which research into useful and beautiful things combines with respect for Man and for the environment.